It's Time to Graduate from Wix
Wix is great for getting started—but when your business is ready to grow, template builders hold you back. A custom website gives you the performance, flexibility, and professionalism that Wix simply can't match.
The Hidden Costs of Wix
Wix makes it easy to build a website—but that convenience comes with serious trade-offs for growing businesses.
You Don't Own Your Site
With Wix, your website exists on their platform. Leave Wix? You start over from scratch—there's no export option.
Slow Performance
Wix sites are heavy with unnecessary code. They typically score 30-50 on PageSpeed, hurting your SEO rankings.
Monthly Fees Forever
Premium plans run $16-45/month. After 3-5 years, you've paid thousands but own nothing.
Template Limitations
Wix templates are rigid. Want something that doesn't fit their template system? You're stuck.
SEO Ceiling
Basic SEO features, no control over technical SEO, and poor Core Web Vitals limit your ranking potential.
No Custom Functionality
Need a feature Wix doesn't offer? You can't build it yourself—you're limited to their app market.
Wix vs Custom Website: The Numbers
| Feature | Wix | Custom Website |
|---|---|---|
| Monthly Cost | $16 - $45/mo | $0 - $20/mo |
| Ownership | You rent it | You own it 100% |
| PageSpeed Score | 30 - 50 | 90 - 100 |
| Portability | Locked in | Move anywhere |
| Custom Code | Very limited | Unlimited |
| SEO Control | Basic | Full control |
| E-commerce Fees | + transaction fees | No platform fees |
5-Year Cost Comparison
Wix Business Plan (5 years)
$1,620 - $2,700
+ you own nothing at the end
Custom Website (5 years)
$3,000 - $8,000 one-time
+ $0-100/mo hosting = $0-6,000
After 5 years, a custom website costs about the same as Wix—but you own it forever, it performs better, and you can take it anywhere.
Signs It's Time to Upgrade
Not everyone needs a custom website. Here's how to know if you've outgrown Wix:
- Your Wix site feels slow and frustrating to visitors
- You've outgrown the template you started with
- You need features Wix doesn't support
- Monthly fees are adding up with nothing to show for it
- Your business is growing and needs a more professional presence
- SEO performance is hitting a ceiling
What You Get with a Custom Website
Performance & Speed
- Sub-second page loads
- 90+ PageSpeed scores
- Perfect Core Web Vitals
- Better Google rankings
Ownership & Control
- You own 100% of the code
- Host anywhere you want
- No vendor lock-in
- Any developer can work on it
Flexibility
- Unlimited custom features
- Custom integrations
- Design without template limits
- Scale as you grow
Professional Image
- Unique, branded design
- No "made with Wix" badge
- Stand out from competitors
- Build trust and credibility
Ready to Own Your Website?
Let's talk about what a custom website could do for your business. Free consultation—I'll give you honest advice on whether now is the right time to upgrade.