From Invisible to Page 1
A complete website redesign and local SEO campaign that transformed a struggling local business into a market leader. +284% organic traffic and +$47,000 additional revenue in just 12 months.
The Results
The Challenge
This local service business came to us with a common problem: they were invisible online. Despite being in business for over 10 years with excellent customer reviews, they weren't showing up in Google searches.
Their existing WordPress site was 8+ years old, loaded in 8.2 seconds, and scored just 34 on Google PageSpeed. They had no Google Business Profile optimization, no structured data, and were losing customers to competitors with better online presence.
The Solution
We implemented a complete digital transformation: a ground-up website rebuild using modern technology, combined with a comprehensive local SEO strategy designed specifically for Pennsylvania service businesses.
First, we rebuilt the website from scratch using Next.js 14. The new site loads in under 2 seconds (down from 8+), scores 98 on Google PageSpeed, and is designed mobile-first for the 70% of visitors who browse on their phones. Every page is optimized for both users and search engines.
For local SEO, we implemented a multi-pronged strategy: fully optimized Google Business Profile with regular posts and review responses, location-specific landing pages for each service area they target, and consistent NAP (Name, Address, Phone) citations across 50+ directories.
We also built a content strategy around the questions their customers actually ask. Blog posts answering "How much does X cost in Central PA?" and "What to look for when hiring a contractor in Harrisburg" now rank on page 1 and drive qualified leads every month.
Next.js 14 + React
Static site generation for instant page loads. Image optimization, code splitting, and prefetching built-in. 90%+ PageSpeed scores.
- Sub-second load times
- SEO-friendly by default
- Zero runtime errors
Schema.org Markup
7 structured data types implemented: LocalBusiness, FAQPage, BreadcrumbList, Article, Service, Review, and Organization.
- Rich snippets in search
- Knowledge panel eligibility
- Enhanced click-through rates
Cloudflare DNS + CDN
Global edge network with 300+ data centers. Automatic SSL, DDoS protection, and intelligent caching for worldwide performance.
- Global CDN delivery
- Free SSL certificates
- Bot protection
Resend API
Modern email infrastructure for lead notifications. 99.9% deliverability, instant delivery, and detailed analytics.
- Instant lead alerts
- No spam folder issues
- Email tracking
12-Month Growth Timeline
Watch the numbers climb. This chart shows the month-over-month progression in organic traffic, leads, and phone calls.
The 3-Phase Approach
Every successful local SEO campaign follows a proven framework. Here's how we structured the engagement:
Foundation
Months 0-3
- Technical SEO audit & fixes
- Google Business Profile setup
- Schema.org implementation
- Core Web Vitals optimization
- Mobile responsiveness
Results
Growth
Months 3-6
- Content optimization
- Local citation building
- Review generation campaign
- Blog content strategy
- Internal linking structure
Results
Dominance
Months 6-12
- Authority building
- Backlink acquisition
- Conversion optimization
- Advanced schema markup
- Sustained content creation
Results
Before vs After
The transformation in numbers. Every metric improved dramatically:
| Metric | Before | After (12 mo) | Change |
|---|---|---|---|
| Google PageSpeed Score | 34 | 98 | +188% |
| Monthly Visitors | 127 | 488 | +284% |
| Average Load Time | 8.2s | 1.1s | -87% |
| Keywords Ranked | 3 | 47 | +1,467% |
| Page 1 Rankings | 0 | 12 | +12 |
| Monthly Leads | 4 | 23 | +475% |
| Monthly Calls | 8 | 21 | +163% |
Return on Investment
The numbers speak for themselves. Here's what a typical local SEO engagement delivers:
For every $1 invested, this client received $5.88 back.
Ready for Results Like These?
Your business deserves to be found. Let's discuss how we can transform your local presence with a modern website and proven SEO strategy.
Free consultation. No pressure. Just honest advice about your online presence.